Saphira & Ventura | Madison Square Garden
Marking a momentous step towards crafting an exceptional “Sports Is Art” experience, seamlessly integrated with cutting-edge Web3 and NFT technology to promote branding with art as collectibles.
Saphira & Ventura continues its commitment to bringing top-tier fine art to the attention of discerning and affluent collectors through cutting-edge technology and unique presentation formats.
The sport became art on the court when the New York Knicks took on the Washington Wizards at Madison Square Garden. At the same time, art became a sport in the skybox as Saphira & Ventura Gallery presented its modern, immersive, and experiential exhibition, Sport Is Art, at Madison Square Garden.
In 2024, Saphira & Ventura continued its mission as a leading authority at the intersection of design, technology, and the digital manifestations of art. The gallery provided artists and digital creators with access to a global network of flexible gallery spaces, expanding opportunities for innovative artistic experiences.
Sport Is Art at Madison Square Garden was an extension of this mission, bringing contemporary and digital art into an iconic sports environment and creating a unique intersection between art, technology, entertainment, and culture.
The Gallery promotes innovative artists, designers, architects, digital art creators, and technology companies in contemporary and alternative settings. Sport Is Art will continue throughout the year with more dynamic digital exhibitions on the way.












Sport Is Art, the immersive exhibition, features the works of well-known contemporary artists De Kraan, Bari Bing, Joel Douek, Mali Perry, Devon Abbot, Da Rosa, Josh Patterson, Jamie Lee, Juca Maximo, Fabio Polesi, Rene Nascimento.
Curated by Alcinda Saphira, the impressive digital production was created by Ellen Oppenheim, Daria Agapitova, and the Video, Erika Fujyama.
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Rio de Janeiro | Feb, 2025 | 5,000 Attendees
Veroli, IT | Oct 1-10, 2025 | 2,500 Attendees
NYC | Aug 01-08, 2025 | 300 Attendees + Digital View
NYC | Apr 24–May 3, 2025 | 600 Attendees
Global | 2025 | 10,000+ Attendees
Cairo, EG | May 17-22, 2025 | 25,000 Attendees
NYC+Worldwide | 2025 | 20,000 Views